Introduction Over the past few years, I’ve immersed myself in the world of data—collecting, cleaning, analyzing, and most importantly, visualizing. Like many professionals, I relied heavily on dashboards to bring data stories to life. Yet as I delved deeper into user needs, I realized a key challenge: the more dashboards I built, the harder it […]
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Category: Data analytics
GA4 attribution models
Understanding GA4 Attribution Models through Creative Visualization
Unlock the secrets of user conversion paths with our illustrated guide to Google Analytics 4 Attribution Models. Discover how each model attributes conversion value, enhancing your digital marketing strategy.
First Click Attribution Model: Unravel the j
Exclude audiences from all campaigns Goo...
Google ads platform allows you to use scripts, here are some of my favorites, when it comes to excluding career page viewers, returning customers
GA4 source explained
The first part of understanding the three types of sources is understanding the structure and relationship between the user, session, and event. In the following drawing, we can see the structure of user–>session[s]–>event[s] The source type filtering that can be found in GA4 is divided into 3 main types:1. First user source: self-explanatory.2. Session source: […]
