Complete technical guide to implementing WooCommerce ecommerce tracking with GA4 and Google Tag Manager. Includes data layer code, GTM configuration, and business intelligence insights.
WooCommerce Data Layer Implementation fo...
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Author: Meni Lavie
The Rise of On-Demand AI Insights and th...
Table of Contents Toggle Introduction Why Traditional Dashboards Are The New Newspapers The Shift to On-Demand AI Looker vs. Tableau: Two Approaches Benefits of AI-Driven Insights Potential Challenges Looking Ahead Conclusion Introduction Over the past few years, I’ve immersed myself in the world of data—collecting, cleaning, analyzing, and most importantly, visualizing. Like many professionals, I […]
General tips for communication with your...
Whether you’re collaborating with colleagues or chatting with friends, optimizing your conversations can save time and improve productivity. To help you achieve this, here are five essential rules for efficient digital communication
GA4 Attribution Models: Complete Guide (...
Understanding GA4 Attribution Models through Creative Visualization
Unlock the secrets of user conversion paths with our illustrated guide to Google Analytics 4 Attribution Models. Discover how each model attributes conversion value, enhancing your digital marketing strategy.
First Click Attribution Model: Unravel the j
Exclude Audiences from All Campaigns in ...
Google ads platform allows you to use scripts, here are some of my favorites, when it comes to excluding career page viewers, returning customers
GA4 Source Explained: Traffic Source Att...
The first part of understanding the three types of sources is understanding the structure and relationship between the user, session, and event. In the following drawing, we can see the structure of user–>session[s]–>event[s] The source type filtering that can be found in GA4 is divided into 3 main types:1. First user source: self-explanatory.2. Session source: […]
